Doesn’t matter if you’re MS Dhoni or Kusha Kapila, Rigi’s paid community is for everyone.

By Team Rigi

April 4, 2023

Creating content that resonates with your audience and connects with them on a personal level is a dream for many creators. But, as we all know, achieving success in the creative industry is not easy. It takes hard work, dedication, and perseverance to get there. One person who embodies these qualities is Kusha Kapila. From creating Snapchat content to having millions of followers across her different channels- this is the creator journey of Kusha Kapila.

Kusha’s story starts off like most creators out there. She pursued studying fashion but realized her passion lies in the content industry. This is when she started off by creating funny videos on Snapchat and Instagram, which quickly gained popularity among her friends and family. This encouraged her to create more content and share it with a wider audience.

Later in her creator journey, Kusha Kapila created her character “Billi Maasi” which went viral on social media. Billi Maasi is a quirky, eccentric character who is a parody of the typical Indian aunties that one encounters in day-to-day life. The character became a hit among millennials, and Kusha’s popularity soared overnight.

Today, she has over a million followers on Instagram, and her videos and memes are widely shared on social media platforms. She has also appeared in several web series, TV shows, and advertisements.

Kusha Kapila’s journey as a creator is a testament to the fact that with hard work, dedication, and a unique perspective, anyone can achieve success in the creative arts. Her ability to create relatable content that resonates with her audience made her one of the most beloved creators in India. However, she managed to take that one step further – with Rigi’s paid community. 

Takeaways from Kusha’s journey

As a creator, there are several lessons that you can learn from Kusha Kapila’s creator journey:

  1. Find your niche: Kusha found her niche by creating relatable and funny content that parodies typical Indian aunties. It’s essential to identify what makes you unique and create content that reflects your personality and style.
  1. Be consistent: Kusha consistently creates and shares content with her audience. Consistency is crucial to building a loyal fan base and gaining popularity.
  1. Stay authentic: Kusha is known for her authenticity, and her fans appreciate her for it. As a creator, it’s essential to remain true to yourself and your values.
  1. Keep evolving: Kusha started off by creating Snapchat videos and evolved her content to suit the demands of the industry. As a creator, it’s essential to keep evolving and adapting to changes in the industry.
  1. Build a community: Building a paid community is essential for creators to grow, improve, and succeed in the creative industry. A supportive community can provide valuable feedback, reach, collaboration opportunities, and monetization opportunities which is what helped Kusha grow. But how did she do it? That’s where Rigi comes in.

So, how does Rigi help build your paid community?

Rigi is an ecosystem of various simple tools that help creators monetize their audience effectively. Here’s how we do that:

  • Creators can create, manage, and monetize their WhatsApp groups and Telegram channels within seconds on Rigi and achieve exponential growth with multiple features. 
  • With Rigi, you can automate and monetize your YouTube content in the form of a course or a single video as well. 
  • Creators can conduct LIVE sessions, manage payments, and community interaction- all within the Rigi app with complete privacy and content protection.
  • Creators can also offer Coupons and multiple subscription plans to reward their community members on special occasions. 
  • Rigi automates group management so you can sit back and focus on content alone.

The more time a creator spends on Rigi, the more network effects come into play with higher SEO ranking, more testimonials, and user ratings – which helps every new incoming user with more trust in the creator.

Start creating now!

It doesn’t matter how many followers you have. All you have to do is take that first step. And for that, all you have to do is download the Rigi app and build your creator business. We’ll be with you every step of the way.

What are you waiting for? Download Rigi and get your passions ready for the taking. Happy creating! 

By Team Rigi

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