In India, Facebook and Instagram have developed an education and empowerment initiative to assist creators with attracting more users and viewers, increasing revenue, and improving user engagement.
What is ‘Born On Instagram’?
‘Born on Instagram’ is a central creator hub that aims at giving content creators a deep understanding about Instagram and guide users on how to build a sustainable presence online.
This is for all Instagram users and creators and is free to access. In two hours, one can learn about the digital media ecosystem, the tools available, the community guidelines and get a strong grasp of the best practices for building an individual presence on the platform.
Born on Instagram (BOI) Advanced
This is a selection-based program that is aimed at discovering and showcasing creators with high potential across India.
Only those who have completed the Creator course are eligible for BOI Advanced.
How To Register For Born On Instagram
Go to the official website for BOI.
Fill in details of your Instagram handle and your personal information.
Born on Instagram, which debuted in September 2021, aims to educate and empower creators on the digital media network.
The site serves as a single hub for content creators, with the goal of teaching them everything they need to know about Instagram and advising them on how to maintain a long-term presence on the network.
Instagram is also on their way to powering the booming creator economy. Many features that help creators earn are in the works, including marketplace features and subscription models. Many creators rely on Instagram for their main source of income, and others, as a passive side income.
The potential for monetisation is still huge as features such as Instagram Reels provide the organic reach that many of its earlier features don’t. So, if you are looking to become a creator, it is definitely worth investing in a course or tutorial that helps you understand the basics of content creation on the platform.
Also Read :
The Future of The Booming Creator Economy