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How To Sell Digital Goods On WhatsApp – Easiest Way

By Team Rigi

October 7, 2024

If you’re a content creator, you’ve probably wondered how to sell digital goods on WhatsApp. Whether it’s eBooks, exclusive videos, courses, or templates, WhatsApp offers an easy, direct channel to connect with your audience. In this guide, we’ll dive deep into how to sell digital goods on WhatsApp so you can start monetizing your content right from your phone!

With WhatsApp’s global reach, you don’t need a complicated e-commerce setup to get started. In fact, many creators have already shifted to WhatsApp as a primary platform to sell digital goods and services. The best part? You can do it all without leaving the app. Let’s explore how.


Why Sell Digital Goods on WhatsApp?

Before diving into the how, let’s first address why WhatsApp is such a good platform for selling digital goods:

  1. Instant Communication: WhatsApp is a messaging app at heart. It allows direct, real-time communication with your customers. No middlemen, no delay.
  2. Broad Reach: With over 2 billion active users worldwide, chances are, your audience is already on WhatsApp.
  3. Ease of Use: No technical skills? No problem! WhatsApp is user-friendly and accessible to anyone, making it easy for you to set up shop and start selling.
  4. No Platform Fees: Unlike marketplaces or certain e-commerce platforms, WhatsApp doesn’t charge any fees for transactions.

How To Sell Digital Goods On WhatsApp: Getting Started

Now that you’re convinced WhatsApp is a great place to sell, let’s dive into the nitty-gritty of how to actually do it. Here’s a step-by-step breakdown:

1. Create a WhatsApp Business Account

The first thing you need to do to sell digital goods on WhatsApp is set up a WhatsApp Business account. This is essential because it comes with added features like automated messages, quick replies, and product catalog options.

  • Download the WhatsApp Business App: Available on both iOS and Android.
  • Set Up Your Profile: Fill out your business name, description, and contact details.
  • Add a Profile Picture: Use your logo or a professional image that represents your brand.

2. Build a Digital Product Catalog

Once your WhatsApp Business account is ready, you’ll want to add your products to the in-app catalog.

  • Add Product Listings: Use the “Catalog” feature to upload images of your digital goods along with their descriptions and prices.
  • Use Clear Descriptions: Explain exactly what customers are getting when they buy from you. Whether it’s an eBook, a digital template, or a private course, be specific.

This catalog will make it easy for people to browse and shop directly from WhatsApp.


Accept Payments for Digital Goods on WhatsApp

Once your catalog is set, you’ll need a way to receive payments. Here are some options:

1. Integrate Payment Links

One of the easiest ways to receive payments is by generating payment links through services like PayPal, Stripe, or Razorpay.

  • Create Payment Links: Generate unique payment links for each product you sell.
  • Share the Link in Chat: Once a customer shows interest, send them the payment link directly in your WhatsApp chat.

2. Use WhatsApp Pay (In Select Regions)

WhatsApp Pay is another convenient option, but it’s only available in select regions. If you’re in a supported country, this could be a seamless way for your customers to send payments without leaving the app.

  • Enable WhatsApp Pay: Link your bank account in the WhatsApp Pay settings and start receiving payments instantly.

Create a Subscription-Based Paid Group on WhatsApp with Rigi

One of the more advanced ways to sell digital goods is by creating exclusive, subscription-based groups is with Rigi!

How to Use Rigi for WhatsApp Groups

  • Set Up a Group: Create a private WhatsApp group dedicated to your paying members.
  • Link with Rigi: Use Rigi to create subscription tiers, manage payments, and automate access for members.

With this method, you can build a community around your content while earning recurring revenue.


Explore Locked Messages with Rigi

Rigi also lets you sell locked messages on WhatsApp. This is an excellent option for one-time payments or exclusive content.

1. What are Locked Messages?

Locked messages are special messages that only paying customers can access. They’re perfect for selling:

  • Exclusive Announcements
  • Hidden Tips or Resources
  • Premium Templates or Guides

2. How to Set Up Locked Messages

  • Use Rigi’s Integration: Once integrated with WhatsApp, Rigi allows you to send locked messages.
  • Promote Your Content: Let your audience know they can unlock special messages by making a quick payment.

Locked messages give you the flexibility to sell small bites of content without setting up an entire shop.

Promote Your Digital Goods on Whatsapp

Of course, no matter how great your products are, they won’t sell themselves. Here’s how you can effectively promote your digital goods on WhatsApp:

1. Leverage WhatsApp Status

Your WhatsApp status can serve as a mini-advertisement for your digital goods. Post updates, product teasers, and exclusive offers that entice your contacts to engage.

  • Post Regular Updates: Keep your status updated with product launches, limited-time discounts, and testimonials.
  • Use Engaging Content: Share behind-the-scenes content, sneak peeks, or videos of your products in action.

2. Create Broadcast Lists

A broadcast list allows you to send a message to multiple contacts without them knowing it’s part of a mass message. This is less intrusive than group messages and feels more personal.

  • Segment Your Audience: Create separate lists for different customer segments to make your promotions more targeted.
  • Offer Exclusive Deals: Use your broadcast list to give special offers or discounts to loyal customers.

3. Engage with Existing Customers

Your current customers are your best promoters. Encourage them to share your products with their contacts or leave testimonials.

  • Offer Referral Discounts: Provide a discount for each customer that refers someone to your store.
  • Ask for Reviews: Happy customers are usually willing to give testimonials that you can then share in your catalog or status.

Best Practices for Selling Digital Goods on WhatsApp

To maximize your success, here are some final best practices to keep in mind:

1. Respond Quickly

In the world of instant messaging, speed matters. Make sure to respond to inquiries promptly to avoid losing a sale.

2. Automate Where You Can

Use the auto-reply and quick-reply features in the WhatsApp Business app to respond to common questions like payment options, product availability, and delivery times.

3. Keep it Personal

People use WhatsApp because they like the personal connection. Don’t make your messages feel like generic spam; personalize your communication and build real relationships.


Final Thoughts: How To Sell Digital Goods On WhatsApp

Selling digital goods on WhatsApp is not just easy—it’s effective. Whether you’re a course creator, graphic designer, or consultant, you can use WhatsApp’s robust features to build meaningful customer relationships and boost your revenue. By leveraging tools like Rigi, payment links, and even WhatsApp’s built-in features, you’re all set to turn your WhatsApp into a thriving digital storefront.

Now that you know how to sell digital goods on WhatsApp, it’s time to take action. Start small, keep refining your approach, and watch your business grow!

By Team Rigi

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