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YouTube is the undisputed king of video streaming platforms. There is no shortage of good content on the platform, no matter what your interest area is. Did you know with over 2.7 billion monthly viewers, YouTube is the most popular video streaming platform in the world? From beauty tutorials, and fitness sessions, to live streaming, and endless hours of cartoons - everybody can find something to watch on YouTube. The platform is loved by all types of viewers and creators, and it has managed to stay relevant by offering various types of content to view and enjoy. Let's take a look at some of the top YouTubers in India.
From comedy and music to education and gaming, these YouTube superstars captivate millions with their engaging content. Stay entertained and informed as you dive into a world of creativity, talent, and inspiration. Experience the diverse range of channels that have captured the hearts of Indian audiences and witness the power of digital influence.
Discover the most subscribed Indian YouTubers and embark on an unforgettable journey through their incredible content.
Here are some of the most loved and followed YouTubers in India;
Please note that this list is in no particular order and we have not covered all the major, top YouTubers of 2024. We will be coming up with another blog with more names. The income mentioned is the approximate income which we have taken from various sources and we have mentioned the same.
Bhuvan Bam – where the ordinary is always extraordinary!
Quick Overview:
Bhuvan Bam is an actor, singer-songwriter, comedian, and entrepreneur. He began his journey in 2012, as a performer at a restaurant in Delhi and then in 2015, began uploading short comedy sketches to his YouTube channel. He also runs his merchandise brand, Youthiapa which was founded in 2017.
He was the first Indian YouTuber to get 10 million and 15 million subscribers all by himself. He starred in a short film, Plus Minus which earned him a Filmfare award. In 2020, he was named in Forbes’ 30 Under 30 List. With his unique and entertaining series “Dhindhora” he became the talk of the town when it was released on YouTube. Recently, He created a full-fledged comedy-drama series called “Tara Khabar” released on Hotstar.
Bhuvan is a firm believer in education equality and has even partnered with YouTube to share the importance of Girl Child Education. He is the only creator to be invited to cover the World Economic Forum in Davos.
Amit Bhadana - From viral videos to comedic gold!
Quick Overview:
Amit Bhadana is an Indian comedian, writer, actor, director, and YouTuber, from Delhi, India. He started creating Hindi language comedy videos in 2017 and was the first Indian YouTuber to hit 20 million subscribers
Amit started his YouTube channel in October 2017 after initially uploading videos of his dubbing and mimicry performances on Facebook starting in 2016. However, his breakthrough came in 2017 when he uploaded a comedy video titled "Exam Be Like," which went viral and garnered millions of views. Since then, Amit Bhadana has become one of the most popular YouTubers in India.
Bhadana's humor videos involve parodies of his friends and relatives and their relationships. He has also published music videos, including a dub of a song by Eminem, and a reply to the song "Hello" by the artist Adele.
In December 2020, esports and mobile gaming platform Mobile Premier League appointed Bhadana as their brand ambassador.
Bhadana writes and performs his sketches in Hindi, and has a marketing team overseeing his content and working to increase his audience. DNA India included him in a list of the wealthiest Indian YouTubers in 2021.
CarryMinati, where the only rule is to expect the unexpected!
Quick Overview:
Ajey Nagar, known as CarryMinati on YouTube, is an Indian YouTuber and streamer. His main channel is full of vlogs, funny videos, and reactions. Other than this, he has a second channel named ‘CarryIsLive’ where he mostly shares gaming content and hosts live streams.
With over 40 million subscribers as of August 2023, he is the most-subscribed individual YouTuber in Asia.
Popularly referred to as CarryMinati, Ajey Nagar is mainly involved in creating Hindi-language roasting and comedy videos, diss songs, and satirical parodies, apart from live gaming.
Nagar began posting videos on YouTube at the age of 10, uploading football tutorial videos on his first YouTube channel STeaLThFeArzZ. The channel was subsequently renamed to CarryMinati. He became the first Indian YouTuber ever to surpass the milestone of 30 million subscribers in May, 2021 and 40 million subscribers in August, 2023.
Beyond India, he also currently has the highest number of subscribers in the Asia region. In January, 2023 Nagar created another YouTube channel CarryMinati Productions Official, where he uploads vlogs and behind the scenes videos.
Prajakta Koli: Where humor meets heart in perfect harmony!
Quick Overview:
Prajakta Koli known for her YouTube Channel MostlySane, is an Indian YouTuber and actress who makes comedy videos. Her videos are focused mostly on observational comedy related to daily life situations. She is also known for her lead role in the Netflix romantic drama Mismatched.
Prajakta Koli began her media career as an intern at Fever 104 FM radio station in Mumbai. While working as an intern, Koli met Sudeep Lahiri - future One Digital Entertainment VP of Content and Strategy, who encouraged her to launch a comedy YouTube channel.
In 2020 she announced the launch of her YouTube Originals show Pretty Fit. The first episode was released on 21 January. In the show, Koli interviews celebrities including Kareena Kapoor, Neha Kakkar, Sanya Malhotra, RJ Malishka, Mithila Palkar and Sumukhi Suresh, who are made to perform various tasks demonstrating physical fitness.
In 2019, Prajakta started a RealTalkTuesday series, an interview series on YouTube where she interviews Bill Gates, Priyanka Chopra, Kajol, Anoushka Shankar and many more celebrity personalities.
Tanmay Bhatt – where comedy knows no boundaries, and the laughter never ends!
Quick Overview:
Tanmay Bhat is an Indian YouTuber, comedian, scriptwriter, Actor, performer and producer. He was the co-founder and former CEO of the creative agency All India Bakchod (AIB) along with Gursimranjet Singh Khamba. In 2018, he was a judge on Season 1 of Comicstaan, a stand-up comedy competition broadcast on Amazon Prime.
In mid-2019 he started the YouTube channel "Tanmay Bhat", where he posts vlogs, comedy sketches, reaction videos and video essays and streams games such as PUBG Mobile and Among Us.
He has performed at many stand-up comedy shows and was also part of 'Weirdass Comedy' founded by comedian Vir Das.
In 2020 Tanmay Bhatt also started a video series of reactions to the memes and videos on his own channel, majorly with his "OG gang" - a group of four people with their own codenames - Aditya Kulshrestha (Writer OP), Nishant Tanwar (Rider OP), Rohan Joshi (Prisoner OP), Zakir Khan(Shayar OP) and Vishal Dayama (Shauhar OP).
Tanmay's YouTube channel is a playground where creativity meets entertainment, with everything from hilarious sketches to interesting comments.
Quick Overview:
Ashish Chanchlani is a YouTuber, actor, and social media influencer known for his humorous and relatable videos on YouTube.
He is one of the top comedy influencers in India. He identifies himself as an artist and digital content creator. He launched his YouTube channel in 2009 where he uploaded comedy and mimic videos. He has worked hard and gradually built his loyal follower base. Back in 2018, he was awarded the Dadasaheb Phalke International Film Festival Award for ‘Best Digital Influencer’. He also got featured in Forbes India 30 under 30 and won the ‘Best Comedy Influencer’ on Instagram award at the first edition of the World bloggers award held at the Cannes Film Festival in 2019.
Ashish Chanchlani has acted in TV shows, he made his debut with Pyaar Tune Kya Kiya in 2016. He is also present on several other social media platforms like YouTube, Facebook, etc. he is underpaid collaborations with various brands like Playground Global, Amazon Mini TV, etc.
Ashish Chanchlani’s YouTube channel has won millions of hearts across the country with almost 200 video uploads and has brought smiles to the faces of many.
Zakir Khan - Where humor meets heart!
Quick Overview:
Zakir Khan is an Indian comedian, poet, writer, and actor. Zakir Khan entered the world of YouTube in 2011 with his stand up comedy. He started uploading all his performances there. In 2012, he rose to popularity by winning Comedy Central. Zakir has also been a part of a news comedy show, On Air with AIB. in September 2017, Khan appeared as one of the three mentors along with Mallika Dua and Hussain Dalal for the fifth season of The Great Indian Laughter Challenge, judged by actor Akshay Kumar. He has released four hour-length standup specials: Haq Se Single (2017), Kaksha Gyarvi (2018), Tathastu (2022) and Mannpasand (2023) on Amazon Prime Video. Zakir Khan wrote and played the protagonist in the Amazon Prime web series Chacha Vidhayak Hain Hamare.
He has also begun his show called Farzi Mushaira, a YouTube video series which is now available on Amazon mini TV. Apart from comedy, he has also generated podcast series Ummeed on Gaana, where he shares the inspiration he got from incidents in his life, along with his other comedian friends.
He is an emerging Urdu Poet and has presented his poetry in events like Rekhta. On his train journey to Delhi, he wrote first poem, "Main Soonya Pe Sawar Hoon''. He also wrote "Apne Aap Ke Bhi Piche Khara Hoon Main", "Bus Ka Intezar Karte Huye".
Zakir Khan is widely demanded by brands for collaboration as he gets them insane results in the most creative way possible. He has over 7.51 million subscribers and an average view count of 662k even when he doesn’t post that much showing the loyalty his fans have towards him.
Harsh Beniwal - Where entertainment takes center stage!
Quick Overview:
Harsh Beniwal is an Actor, YouTuber, Influencer, and Digital Content Creator who makes comedy videos on YouTube and other social media platforms. He launched his own YouTube channel in 2015 when he started making videos during his BCA studies and due to his interest in videos, he left his studies midway. His videos are observational comedy and based on everyday life situations, which gain popularity and likes by millions of people in India.
Harsh is famous for his skits and comedy videos and is loved for always leaving a good message with his videos. He dropped out of college in the 2nd year of BCA to continue his passion for the entertainment industry and videos. And since then, there's no stopping him.
Harish Beniwal is an established YouTuber with many talents in his bucket. Apart from being a YouTuber, Featured in "Student of the Year 2" and the web series "Who's your daddy," he has been a known face in the youtube community since 2015. Harsh was awarded the Dada Sahab Phalke award for best YouTuber in 2018 and has won several other awards like Exhibit Top 100 Digital Influencer Award, Streaming award, etc.
Kusha Kapila - Redefining comedy with sass, class, and a touch of fabulous!
Quick Overview:
Kusha Kapila is an Indian fashion editor, social media personality, comedian, actress, and YouTuber. In 2011, Kusha Kapila launched her own YouTube channel, where she uploaded funny and relatable videos and evolved as a creator. In 2014, she made her first debut with the television show Son of Abish hosted by Abish Mathew.
In 2016, she worked for the Times Internet as a fashion editor. Later, she joined iDiva as a content writer head. While working for iDiva, she created and played the fictional character, Billi Masi, which became a major hit, making her an Internet sensation. She was also on Netflix India's YouTube show Behensplaining. Recently, she turned actor, starring in Netflix's Masaba Masaba, hosted Comicstaan Season 3 on Amazon Prime Video, and acted in Thank You for Coming.
Kusha's YouTube channel is not just an entertainment hub; it's a celebration of weirdness, a symphony of humor, and a journey through the complexities of modern life.
Kritika Khurana: where fashion meets fearless self-expression!
Quick Overview:
Kritika Khurana is a well known social media influencer, fashion & travel blogger, and YouTuber in India. She started her blogging website 'ThatBohoGirl' in 2014 in which she posted content related to fashion. In 2014, she started an online clothing store called 'The Hype.' In 2016, Kritika launched her channel on YouTube, and started uploading videos related to fashion, beauty and travel on her channel. She currently has more than 800 thousand subscribers and 640 thousand followers. She has been a model and promoted products for major brands such as Pantene and Mama Earth.
The title "that boho girl" has now become synonymous with her. It is a fact that Kritika adores Bohemian clothing, particularly when accessorized with fashionable jewelry. She is a one-stop shop for all your fashion requirements. In her videos, you will see everything related to styling your clothes, including accessorizing, makeup application, hair styling, and other related topics. She also started a podcast called “What’s Up Sister” with her sister Diksha Khurana. She inspires almost every young woman in India because of her spirit of originality in its purest form.
YouTube has always been one of the best platforms for a new generation of content creators and the landscape of Indian YouTubers in 2024 is vibrant, diverse, and evolving. From comedy sketches to educational content, cooking tutorials to gaming streams, fashion and beauty tips to life lessons, Indian YouTubers are engaging audiences with their creativity, authenticity, and unique perspectives. As the platform continues to grow and evolve, we can expect to see even more innovation and success from these YouTubers, shaping not only the digital entertainment industry but also influencing culture and society at large.
What’s more attractive is that everything is free, whether it’s music, news, comedy, drama, movies, documentaries, education, motivation, or anything else. YouTube has been a hub of entertainment for the last 18 years. But it’s way more than just a social platform now. It’s a platform for all individuals who want to do something with their passion and skills.
Ajey Nagar, popularly known as CarryMinati, is a comedian, gamer, and rapper and he has the most subscribers on YouTube in India with 41.4 million followers.
Ajey Nagar, Bhuvan Bam, Sandeep Maheshwari, Ashish Chanchlani, and Amit Bhadana are some of the richest YouTubers from India.
To get people to see your content, make sure it is really good and relatable. Share it using good marketing techniques.
Youtubers make money in several ways:
Many top Indian vloggers make a decent living through vlogging.
Here’s how vloggers make money-
Top vloggers on YouTube monetize their vlogging channel through Google AdSense and earn through ad clicks.
Many well-established Indian vloggers with dedicated audiences create their brands and sell their products to their followers.
Best Indian vloggers team up with an influencer marketing agency in India and earn through influencer marketing campaigns by collaborating with brands.
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