“What are you doing?”A question that all of us collectively despise. Especially when it comes from our managers(what do you think I am doing?) Okay, not the place for mind voice. Anyway, Orhan Awatramani, who took the internet by storm and is continuing to do so, had a rather fun answer. “You go for a jog, you are a jogger. You paint, you are a painter. I am living, I am a liver. Yea, I am a liver,” Orhan Awatramani said in the video.
In a world where social media reigns supreme, Orhan Awatramani, known for his affiliations with various Indian celebrities, has carved out a unique niche for himself. Without the traditional trappings of celebrity, Awatramani, also known as Orry, commands attention through his intriguing social media presence and his knack for being in the right place at the right time. His journey offers invaluable insights for content creators and influencers navigating the complex web of the digital age. This blog delves into five key lessons that can be gleaned from Orhan’s approach to social media and public life, offering a roadmap for those aspiring to make their mark online.

Lesson 1: The Power of Networking
We have to give it to Orry. He knows what to say and how to stay “relevant”.Networking is the backbone of success in the digital world. Orhan Awatramani’s rise to prominence is a testament to this. By aligning himself with prominent celebrities, he has managed to stay in the limelight, showcasing the power of strategic connections. For creators, this emphasizes the importance of building a strong network. It’s not just about who you know; it’s about who knows you. Attend events, engage in online communities, and never underestimate the power of a well-placed collaboration and a well-managed community. Remember, your network is your net worth in the digital economy. Networking goes beyond mere acquaintances; it’s about fostering relationships, providing a support system, and opening doors to new opportunities.

Orry’s interviews are almost always followed with a line of hilarious memes and let’s take a quick look at this one:

This is how he gets the eyeballs and attention. Well, we are not saying that you should be following the same pattern. But ensure that whatever you are creating is shareworthy and that people relate with it.

Lesson 2: Consistency in Personal Branding
Consistency is key in personal branding. Orhan Awatramani’s social media feeds are a masterclass in maintaining a coherent and recognizable personal brand. Whether Orry is attending a high-profile event or sharing a candid moment, there’s a consistent aesthetic and tone to his posts. For creators, this underscores the importance of a well-defined brand identity. It’s about creating a narrative that your audience can connect with and follow. This consistency extends to everything from the visuals in your content to the voice and message you convey. It builds trust and makes your audience feel comfortable, knowing what to expect from you. A consistent brand can turn a casual viewer into a loyal follower.

In his recent appearance on Koffee with Karan, Orry talked about how difficult it is to keep up his appearances and how he has doppelgangers (look-alikes) who can cover for him. That is such an Orry thing to say and that’s just one way he stays true to his personal branding. Stay true, you can take inspiration from other creators, but just don’t copy their content.

Suggested Read: The Ultimate Guide to Personal Branding

Lesson 3: Quality Over Quantity
In a world where content is king, quality reigns supreme. Orry’s social media strategy is not about inundating his followers with content but rather curating high-quality posts that resonate and leave an impact. This approach is crucial for creators. It’s better to post less frequently with high-quality content than to post mediocre content regularly. Quality content is engaging, thought-provoking, and adds value to your audience’s lives. It’s about crafting a narrative that captivates and compels your audience to come back for more. To enhance the quality of your content, invest time in understanding your audience, researching your topics, and always striving for improvement. Remember, in the digital world, your content is your currency.

Lesson 4: Engaging with Your Audience
Engagement is the lifeblood of any successful online presence. While Orry maintains a degree of mystery, his interactions on social media suggest a keen awareness of the importance of engaging with his audience. For creators, engaging with your audience is not just about responding to comments or messages. It’s about building a community around your brand. It involves listening to your audience, understanding their needs, and creating content that speaks to them. Engagement is a two-way street; it’s about starting conversations, not just broadcasting messages. The more you engage, the more invested your audience becomes in your content.

Lesson 5: Embracing Your Unique Identity
In a digital landscape saturated with content, standing out is paramount. Orhan Awatramani embraces his unique identity, and it shows. He doesn’t conform to the usual norms of celebrity or influencer culture. For creators, this underscores the importance of authenticity. Embrace what makes you different. Your unique perspective, voice, and style are what will set you apart in a crowded market. Authenticity resonates with audiences; people are drawn to real, relatable content. Don’t be afraid to show your true self, quirks and all. It’s your individuality that will ultimately build a loyal and engaged following.

Conclusion
Orhan Awatramani’s approach to his public persona and social media presence provides a blueprint for creators looking to make their mark in the digital world. By focusing on networking, maintaining a consistent brand, prioritizing quality, engaging with audiences, and embracing individuality, creators can build a strong, sustainable presence online. The digital landscape is ever-evolving, and success in this space requires adaptability, continuous learning, and staying true to one’s values and vision. Follow these lessons, and you may just find yourself carving out your unique niche in the vast world of social media.